A new eco-friendly era is rising, and it’s touching every nook and cranny of the world. Organizations of all sizes are quickly discovering that today’s consumers want more than just the right products and services. Your clients want to feel as though they’re spending their money on a brand; they can feel good about. As a result, the top eco-friendly companies are currently the ones with the most marketplace power.
The Nielsen Global Sustainability report found that 66% of people said that they’d happily pay more for products from environmentally friendly businesses. According to the economic research, today’s consumers now rank the eco-friendly position of a business with price and product features when determining who to buy from. A significant shift in customer buying behaviors, combined with a willingness to pay more for products from eco-friendly companies.
Thanks, as always, for reading.
The Cotton Team!