One of the major environmental issues surrounding the cheap garment industry is water pollution, as it is common practice for textile factories to discard untreated toxic. This wastewater contains an abundance of toxic substances most factories simply dump the by-products directly into nearby water supplies, furthering the damaging impact of the environment and community health.
A new eco-friendly era is rising, and it’s touching every nook and cranny of the world. Organizations of all sizes are quickly discovering that today’s consumers want more than just the right products and services. Your clients want to feel as though they’re spending their money on a brand; they can feel good about. As a result, the top eco-friendly companies are currently the ones with the most marketplace power.
Take-back programs are becoming increasingly popular. It’s an effective way to acquire customer. At a time when brands are finding it increasingly expensive to attract and retain customers, take-back programs are a way to stand out.
THE COTTON LONDON is ambitious to meet 100% circular and renewable by using only recycled or sustainably sourced materials, prolonging product lifespan, and minimizing environmental impacts along the value chain.